Content Strategy & Management
Writing has always been one of my strengths, but I was never sure how to turn it into a career until discovering writing for the web, content strategy, and content management.
Leading the U-M Library’s Web Content Coordinator Group
Completing content inventories and audits – full websites, topic focused, and content authoring fields
Managing the U-M Library’s Blog platform – guiding new blog launches, supporting blog managers, and providing training; co-manage the Library Tech Talk blog
Creating and maintaining best practices and style guides – at Norwich, created LibGuides Best Practices and a Web Style Guide. Managing existing Web Manual at U-M Library and working towards complete redesign and rewrite
Created and executed a web presence, communication strategy and news blog to support the nine month renovation of the Kreitzberg Library
Three website and content migrations at the Kreitzberg Library over my six years (Static HTML to Drupal, Static HTML to WordPress, and Drupal to LibGuides)
My brain loves to plan, so figure I should put it to work. I have a history of planning projects big and small.
- Co-Chairing Intranet Upgrade Investigation Team – team is coordinating the migration and redesign of the U-M Library staff intranet used by 450+ employees. I am driving content and information architecture decisions and leading user research and usability testing, as well as outreach and training efforts
- Many small projects within both our Design & Discovery department product portfolio and as part of larger projects. Includes engaging stakeholders and coordinating website changes, synthesis and analysis of product feedback, and design research methods such as competitive analyses
- At the Kreitzberg Library:
- Managed nearly a half million dollar budget of technology hardware and software and e-resource licenses
- Lead migration from LibGuides v1 to v2
- Launched and administered LibraryH3lp chat service
- Coordinated the ACRL New England Vermont Virtual Conference for two years
I consider user experience a mindset and believe it should drive everything we do. In libraries, there are many pieces of the whole to create holistic UX. At Michigan, I had the privilege of originally being hired to focus on user experience all the time and having a UX brain never quits no matter your job title! In particular, I am big believer in engaging with stakeholders to build empathy, understanding and buy-in. At Norwich University’s Kreitzberg Library, I cultivated UX through leading by example, creating a more cohesive web presence, and concentrated efforts in user research, documentation, and well-written content.
User Research & Usability Testing
Learning about your users and testing products with real people are essential to user experience work.
- Coordinating partnership with EBSCO’s User Research group that includes: (1) a contextual inquiry study with faculty to learn how they conduct and assign research, and (2) conducting online qualitative user research with students to learn about their expectations of and experience with the library, as well as how the library fits into their research process
- Created usability testing plan, wrote tasks and scenarios, conducted tests, and authored reports for:
- Three phases of testing on the redesigned U-M Library staff intranet
- Website redesign at the Kreitzberg Library
- Created Usability Testing Guidelines at the Kreitzberg Library
- Developed understanding of our users at Norwich University by consulting library statistics, pertinent institutional data points, and larger reports from academic libraries and higher education. Made transparent to colleagues through a regularly updated guide
- Developed primary personas at Norwich using quantitative and qualitative data